CN Tower Personalizes Visitor Experience
Personalize your visitor experience with the Aruba mobile engagement solution.
CN Tower is the tallest freestanding structure in the Western Hemisphere and is a top tourist destination. CN Tower has deployed Aruba's Meridian platform as part of its wireless infrastructure upgrade to create a more personalized experience for its visitors.
CN Tower's custom Meridian-powered app provides location-aware indoor navigation to help visitors find locations of interest, proximity notifications, as well as providing an easy way to purchase tickets and make restaurant reservations. On the day of its launch, the CN Tower app already had 4,000 downloads.
“The CN Tower has a lot to offer visitors, and our new mobile app gives us a powerful way to engage with our guests throughout the experience and tell them all about those features,” said Lisa Tompkins, Director of Sales, Marketing and Communications for the CN Tower. “We view the new wireless infrastructure as an extension of our website and mobile marketing efforts. It is an incredibly valuable tool for delivering added value to our guests and helping them get the most out of their visit with us. It is also encouraging our visitors to come back and see us again in the future.”